Promoting your business can be tricky. Which platforms will give you the best exposure? What kind of advertising will most resonate with your audience? If you’ve put energy into marketing your products, these questions probably triggered a hundred more. With so much to consider, it’s easy to miss opportunities that are right in front of you. That includes your packaging. The way you package your products tells the world a lot about your business. Think of packaging as ad space you’ve already purchased.
How do you capitalize on this opportunity? Here are a few tips.
The best packaging tells the world your business’s story. Brainstorm words or phrases that capture what makes your business unique. From that list, choose terms that are most likely to resonate with your target demographic. Keeping those words at the forefront during the design process will help you develop packaging that captures your brand.
Good packaging is both beautiful and functional. Don’t stop at pretty. If you can make your product as nice to use as it is to look at, you’ve hit the nail on the head. Want to get inspired? Check out Mintwich’s Packaging Pinterest board.
We live in an increasingly interconnected world. It’s easier than ever to see how everything is related. So it’s more important than ever for your brand to think about big-picture issues like sustainability and social responsibility. Consider going green when you choose packaging materials. Moving from plastic to more easily recycled or compostable glass and metal will help you show buyers that you value environmental responsibility, just like them.
Think packaging is only for businesses that sell tangible products? Think again! There are plenty of opportunities for service-based businesses to benefit from these packaging principals, from business cards to the gifts you send to valued clients during the holidays.
Would your business benefit from expert packaging design? To make the most of this pre-purchased ad space, contact Mintwich Creative. My full-service design studio can help you find packaging that fits your brand and your budget. I’m here to beautify your product.
What makes Cynthia Rowley so fantastic? Why do I, as a graphic designer, feel drawn to her work?
The first thing you’ll notice is the geometrical lines – all those perfect right angles forming squares and rectangles everywhere. We are drawn to basic geometrical elements, because they are symmetrical, and human beings love symmetry. And right angles often form the foundation of good graphic design.
But just right angles can look so conventional. Too austere, too measured, too ‘designed.’ What Rowley does so masterfully is bring in elements that soften the geometry without undermining it. Look, for example, at her Balthazar upholstered bed. The marriage of such strong straight lines and right angles with gold metal and intense midnight blue plush fabric tones down the rigidity of the form. The same for the stunning pink daybed. With its spare geometrical lines, softened by pillows and an extraordinary color, the result is a showcase piece of timeless femininity.
Notice also how femininity is injected in her desk in black with impeccable geometry, is elevated with unexpected florals.
Geometry balanced with surprising, lush fabrics, colors and patterns is the hallmark of Cynthia Rowley’s design. The same elegant combination is what works in graphic design. Notice how the combination of luxurious gold and a rich navy offsets the strong lines of the menswear lookbook. Or how an organic bow works so well against the geometry of the packaging design of Ariel Gordon.
See how the whimsical patterns work with the strong symmetry of the charming Mr. Boddington envelopes, how the gold in the New York sign renders the repetitive symmetry opulent instead of spare. And how just a small rounded element in the Soap cosmetic packaging is enough to bring a feminine touch to moderate the masculinity of the strong straight design.
This aesthetic works beautifully in multiple graphic design projects, and it’s one I’ve drawn on for wedding invitations, food packaging, lifestyle products – brands that want to convey sophistication and elegance.
How amazing is this 15-foot-long mural of Midtown Manhattan’s East Side? Matteo Pericoli’s work is not only lovely, but has a charm and style that turns architectural renderings from just information about a building into a whimsical point of view of modern architecture. We wanted to share this private commission of his work for a Manhattan residence; imagine incorporating this kind of visual style as a motif in your home!
Bookmark mintwichcreative.com/blog/ and visit us every couple of weeks for new observations on great design from around the world. We can’t wait to share more with you!
The team here at Mintwich Creative was talking the other day, trying to put our finger on exactly how to describe design to someone. How would we answer that, without having to run through a verbal marathon of every genre, every period, every material, every designer, and every purpose?
Tough job, we agreed, and we all had a different definition; but rather than trying to define design, we wanted to share what we love, and what inspires our work. So here we go…
After much thought, discussion, cups of coffee, and a tour of collected bits of inspiration, it became all-too-apparent: what we love about design is everything! What makes it special is how you use it, what you choose to surround yourself with, and the place it has in your life. Whether it’s a favorite writing pen or that very special 1962 Baker club chair you inherited from your grandparents, design is a lens for life, and you can use it to make a one-time statement of taste, or a life-long signature of your personal style.
But Mintwich knows that learning about where great design comes from can be overwhelming. Design incorporates so many amazing objects and environments, from vintage, to retro, to modern. How to make sense of it all? Let us help! By pulling together favorite articles, color palettes, examples of typography, pictures of fantastically-plated dinners, lists of places to see and stay, and other gorgeous flights-of-fancy that influence our work, the Mintwich blog is a big bay window (with amazing original metal panes!) onto the glorious world of design.
Here at Mintwich, we’re using our blog to present our unique way of defining the big open book of “design”. Our projects span from special event pieces like invitations and place-setting specialties, to corporate identity work for a wide variety of clients. From interiors and landscapes to fashion and typography; from furniture to flooring to super-sleek travel bags and killer running shoes, we look at everything and constantly find new things to feed our souls with the design we love. And now we want to share it with you. Visit us here for a carefully curated swan-dive into all things design-related.
Our favorite pretties for the week:
I am excited to finally post some of our favorite images of our special weekend. We wanted a relaxed yet upscale and glamorous wedding that reflected the peaceful beauty of the Ranch surroundings. An entire weekend in the mountains with our closest friends and family was the perfect way to celebrate our love.
Photography: Christina Szczupak
Wedding Planning and Design: You & Me Events
Paper Goods: Mintwich Creative LLC
Venue: Devil’s Thumb Ranch
Hair and Makeup: Christina Trostel
Floral design: Pink Posey Design
DJ: DJ Maestro
Lighting: Love This Day Events
Custom made table runners, hand painted by Kris Garard
Dress: Tara Keely
Shoes: Stuart Weitzman
A few shots from one of my favorite shoots at Shade Hotel in Manhattan Beach! More images can be see on Green Wedding Shoes.
vendors: event designer + Concept: Stacey Lynn Design // floral designer + Concept: Flour // photography: Krista Mason Photography // reception venue: Shade Hotel // paper goods: Mintwich Design // dresses: Encore Bridal LLC // cake: A Sweet Design // linens and coverings: Classic Party Rentals // rentals: Casa de Perrin // makeup + hair: Make Up Therapy // jewelry + hairpiece: Haute Bride
HIP Studio is a High Intensity Pilates Studio located in Hermosa Beach. Run by South Bay locals, Amber Susa Jewett and Christine Crivello, HIP Pilates Studio offers high intensity Pilates, barre, yoga, cardio dance party, kickboxing and more! I had the pleasure of designing new branded materials for direct mail and new clients.