Portfolio
Trader Vic's
Social Media Content Creation & Management for an Iconic Global Hospitality Brand
PROJECT OVERVIEW
Trader Vic’s is a legendary hospitality brand known for its island-inspired restaurants, cocktails, barware, sauces, and unmistakable tropical spirit. With locations around the world and a history rooted in cocktail culture, the brand has built a loyal following across generations.
Mintwich Creative supports Trader Vic’s through ongoing social media content creation and management, developing content that celebrates the brand’s heritage while keeping the voice fresh, engaging, and relevant. Our work includes social media strategy, caption writing, promotional campaigns, product storytelling, event content, recipe features, anniversary posts, and branded content for both restaurant locations and the Trader Vic’s online shop.
The goal is to bring the Trader Vic’s world to life online, balancing its playful personality, global presence, and iconic history with content that drives awareness, engagement, and connection with longtime fans and new audiences alike.
Bob The Cooler Co.
Exceptionally tough, reliable and unique coolers, drinkware and gear designed to meet the needs of an active lifestyle.
PROJECT OVERVIEW
Bob the Cooler Co. has carved their niche within the powersports industry, breaking the mold and splashing color across the traditionally “granola” market. With BOB, light up your outdoor experience with products designed for thrill-seekers by thrill-seekers.
We led a full digital and brand activation, including the Amazon storefront, Meta advertising campaigns, website design, email blasts, and customer journey emails. Our work showcased the product line with compelling visuals and messaging, optimized for both conversion and brand storytelling. This included crafting a cohesive online presence, engaging ad creatives, and email sequences designed to educate, excite, and retain customers, while elevating Bob The Cooler Co’s market positioning and driving measurable results.
ENVY MEDICAL
Professional skincare line rebrand for consumer market
PROJECT OVERVIEW
Envy Medical emerged in the field of dermatology and medical aesthetics in 1999 as a medical device and skin care leader with a strong culture in innovation and a solid reputation for clinically-backed, scientifically-proven products.
We redesigned the brand from logo to website layout, treatment, trade show, sales collateral, and product packaging portfolio. Originally developed as a complement to the company’s in-office Dermalinfusion treatments, the skin care packaging was reformulated and repackaged for wider consumer appeal.
ARTIC
Transportation Center Signage & Online Graphics
PROJECT OVERVIEW
Designed billboards, bus advertising, online sweepstakes and social media graphics. Better known as ARTIC; provides rail, bus, taxi and other services for daily commuters, visitors and leisure travelers in Anaheim, California.
BPAK 360
Gift Card Packaging
PROJECT OVERVIEW
Making the most of the Gift Card experience by designing bespoke gift card packaging.
LIFE IN JENERAL
Promotional brochure
PROJECT OVERVIEW
Life in Jeneral is a lifestyle and organizing company helping people simplify, organize and transform their space so they can live their lives more joyfully.
Manhattan Beach Toyota
Marketing Collateral & Online Advertising
PROJECT OVERVIEW
We provided full-service graphic design from logo re-design to implementation across all advertising channels.