How To: Brand Your Social Media

These guidelines will help you keep your branding consistent on social media.

Your business has a lot to manage. Keeping up your social media presence might feel like a low priority but you shouldn’t overlook it. An active presence on Facebook, Twitter, Instagram, etc. can help you put your business in front of a whole new audience!

When you post to social media, you want to make your business look its best. These tips will help you brand your social media, putting you in the best position to draw prospects and turn them into customers.

Be consistent with your messaging. 

Image via Unsplash

Does your business have a voice established on social media yet? It can be confusing for people to see one post that’s playful and conversational, followed by one filled with professional jargon. Think about what kind of tone you use when you have a conversation with an exciting prospect. That’s the type of voice you should be using on social media. Once you establish your voice and messaging, keep it consistent no matter when or where you post. Someone who finds you on Twitter, then checks out your Facebook, should be quickly able to tell that your business has an established voice across both platforms.

Be consistent with your imagery. 

Image via Bloguettes

First and foremost, make sure you’re choosing quality images to share on your social media accounts. No one likes looking at grainy, poorly-lit pictures!  When you publish images to your social media accounts, think of them as representations of your business. Clear, bright photos are best. If you’re not sure where to get good images, Pexels and Unsplash are a couple of our favorites.

The most important imagery on your social media accounts is your profile picture. Make sure you’ve chosen one that captures your brand and makes your business look great! (Psst. We can help!)

Be consistent with your posting. 

Image via Pinterest

If you’ve only ever posted to Facebook once, congratulations! You have a fresh start. Or maybe you have years of social posts on your business’s page. Either way, before you begin or continue publishing content, create a social media calendar for yourself. This sets you up for success and ensures that you’re not going to have months of silence followed by a barrage that will annoy your followers.

Branding your business online sets you apart from the competition and helps you make the most of social media. If you want to talk to a branding expert about how to best position your company across all digital platforms, contact Mintwich today!

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